EVP, Blue Ribbon Content
EVP, Alternative Programming, Warner Bros. Animation
At Blue Ribbon Content, Peter Girardi has broad responsibility for the day-to-day management of the division. He directs the activities of Blue Ribbon Content’s (BRC) creative affairs team, charged with developing and producing new live-action series for the digital marketplace, as well as animated programs and original content for virtual reality. He also oversees BRC’s physical production and business operations, including business & legal affairs, finance, administration and more.
BRC’s live-action programs include the comedy series Now We’re Talking, Critters: A New Binge and Golden Revenge, as well as digital feature Good Girls Get High, for Verizon; SpringHill Entertainment’s basketball documentary series Best Shot for YouTube Red; comedies Beerfest and JoJo Head for CW Seed; and the live-action digital feature Daphne and Velma for Warner Bros. Home Entertainment. BRC’s animated programs include Constantine and Freedom Fighters: The Ray for CW Seed, ellen’s Pet Dish for ellentube, and Ginger Snaps for ABC Digital.
At Warner Bros. Animation, Girardi spearheads efforts to develop non-traditional animated series and content for television and other platforms, plus alternative programming for adult outlets such as Adult Swim, among others. He is responsible for original series Right Now Kapow, WBA’s first show for Disney XD, as well as the comedy Mike Tyson Mysteries, now in its third season on Adult Swim. He also collaborates with Warner Bros. Home Entertainment as supervisor of WBA’s original movies for Blu-ray™, Digital HD and DVD.
Girardi also works closely with the Warner Bros. Digital Networks team on creative matters relating to the user interface and fan experience on Warner Bros.’ newly launched Boomerang digital service and the upcoming DC-branded digital service.
An acclaimed producer and a leading designer in the field of digital media, Girardi came to Warner Bros. after 13 years as Executive Creative Director of Funny Garbage, a company he founded in 1995. In 1999, he became the youngest person ever given the prestigious Daimler-Chrysler Award for Design Excellence. He began his career as a graffiti writer, painting on New York City subway cars and creating visuals for computers while at the School of Visual Arts.