Head Of Unscripted Programming, YouTube Originals
Ben Relles is Head of Unscripted Programming for YouTube Originals. In this role he is responsible for projects such as Kevin Hart: What the Fit, the live event Will Smith: The Jump Off and The Super Slow Show starring The Slow Mo Guys. He has also overseen the launch of several documentaries including Demi Lovato: Simply Complicated, and GiGi Gorgeous: This Is Everything. Before joining the YouTube Originals division, Relles served as YouTube’s Global Head of Creative Strategy where he led a team responsible for helping partners create formats and build loyal audiences on the platform.
Prior to joining YouTube, Relles was Vice President of Programming and Content Development at online video leader Next New Networks. While there he led content strategy as the company built viewership to over 2 billion total views. Relles created the comedy channel Barely Political and launched the education network Vsauce. In March 2011 Next New Networks was acquired by YouTube.
Relles received his MBA in Marketing from the Wharton School of Business. He was a founding partner of MarketVision, Inc and spent several years at Omnicom agencies including BBDO and TBWA. He currently lives in Los Angeles with his wife, and their three children.